Hello, I'm Sayan

  • Product Leader with 15+ years leading product teams across mobility, e-commerce, fintech, and AI
  • Currently at FREENOW (Lyft) leading Supply and Marketplace products across Europe
  • Built 0-to-1 products and scaled them to millions of users
  • Led cross-functional teams of 50-100 across US, Europe, and India

Leadership Philosophy

Hired and led cross-functional teams of 50–100 people across product, engineering, design, and analytics—providing clarity, fast execution, and strong alignment.

🎯

Hands-On Leadership

Diving into specs, design, data, and technical challenges to provide clarity and direction

Fast Execution

Ensuring teams move quickly with clear objectives and strong alignment

🤝

Team Building

Hiring and building high-performing product teams

Recent Experience

FREENOW (Acquired by Lyft)
Director of Product Marketplace and Supply
Leading Marketplace and Supply products for a pan-European mobility platform in 150+ cities. Owning product strategy across Marketplace, Fleet & Dispatch Partners, Driver App, and Customer Service—driving ML-powered pricing, matching, and driver experience to improve platform efficiency and reliability.
Sixt (Mobility)
Executive Director Products, Website & Mobile App
Transformed post-booking experience across the USA and Europe—launched self-service products reaching 40% adoption, CSAT of 4.7/5, cutting support costs. Also, digitised global rental operations to boost efficiency and profit margins.
Swiggy (Food Logistics, Naspers-funded)
Head of Product - Driver App & Marketplace
Led growth, driver and marketplace products through 10x growth. Launched several 0→1 products and used machine learning to reduce delivery speed and improve efficiency at scale.
Snapdeal/Freecharge (E-commerce & Fintech, Softbank-funded)
Product Lead - Payment Gateway & Merchant Product
Launched several 0→1 features for e-commerce, UPI payments and built a high-conversion payment gateway serving millions of transactions.

Professional Experience

15+ years driving product innovation across multiple industries

March 2024 - Present
Director of Product Marketplace and Supply
FREENOW (Lyft Inc.) - Berlin, Germany
Leading Marketplace and Supply products for FREENOW, a pan-European mobility platform (acquired by Lyft) in 150+ cities. I own the product strategy across Marketplace, Fleet & Dispatch Partners, Driver App, and Customer Service—driving ML-powered pricing, matching, and driver experience to improve platform efficiency and reliability. I partner closely with CXOs to deliver on revenue, cost, and quality goals.
March 2022 - December 2023
Executive Director Products, Website & Mobile App
SIXT - Munich, Bavaria, Germany
Led the strategy and execution of SIXT's post-booking experience across web and mobile. I led self-service flows, digital rental features, CRM, and communication journeys, as well as Product Analytics. Under my tenure, self-service adoption increased from 0% to 40%, CSAT improved to 4.7/5, and new communication journeys led to increased user engagement. We also launched an end-to-end digital rental experience, generating significant product-led revenue. Partnered with our Board and CXOs to shape our Product Strategy.
August 2018 - March 2022
Director of Product Management (Head of Product, Sixt India)
SIXT Research & Development India - Bengaluru, India
Led Sixt's India product teams and set up new teams across Rental Ops Software, Self-service, and New Booking Experience. I hired and coached 30+ PMs and analysts, scaling the site from 20 to 50+ product professionals. I reduced operational costs and training efforts through the use of automation tools and AI-based workflows. I also drove strong collaboration between India and HQ in Germany, aligning on core products and systems that powered global operations.
January 2017 - August 2018
Head of Product - Driver App & Marketplace
Swiggy - Bengaluru, India
Built an automated system for demand-supply balancing using machine learning, improving marketplace availability and preventing 20% order loss during rains. Launched one-click food ordering (no delivery fees), driving 5% incremental orders and 10% higher repeat usage. I enabled long-distance delivery (+4km radius), growing orders by 15%. I also built an ML-powered chat system to automate 50% of customer complaints. My work helped Swiggy scale during its 10x period of hypergrowth.
December 2015 - September 2016
Product Lead - Payment Gateway & Merchant Product
FreeCharge - Bangalore, India
Moved internally from Snapdeal to lead the launch of Freecharge's payment gateway. I built direct bank integrations, added dynamic routing, and achieved a lift of over 3% in success rates. I also drove seamless checkout UX and enabled UPI payments in 2016, one of the first implementations in India.
July 2014 - December 2015
Senior Product Manager, Payments, CX
Snapdeal - New Delhi, India
I led the product for checkout, payments, delivery tracking, returns, and refunds. I launched Snapdeal's returns and replacement experience, improving NPS and conversion rates. I also drove the integration of Freecharge Wallet via OAuth across Snapdeal group companies, helping unify the payment experience.
June 2013 - June 2014
Senior Consultant (FMCG & Retail)
Capgemini - Bangalore, India
Consulted for Hindustan Unilever, leading a 10-member team to develop decision support and execution systems. I optimised business logic across channels and geographies, helping to surface critical product and inventory issues in real-time, and improving on-shelf SKU availability through better execution tools.
July 2008 - June 2011
Member Technical Staff / Senior Member Technical Staff
Oracle India Development Centre - Bangalore, India
Developed the next-gen UI for Oracle's DB Management Tools (12c). I collaborated with leadership teams across the US and India to develop detailed design specifications and create usable, scalable admin tools. I built an automated configuration tooling for Oracle 11gR2 and developed testing frameworks to streamline upgrade validation. I was consistently rated 5/5 for technical contributions and reliability over consecutive years.

Skills & Expertise

Core competencies across product management, technology, and leadership

Go-to-Market Strategy
0-1 Products
Machine Learning
Product Strategy
Team Leadership
Marketplace Products
Mobility & Logistics
E-commerce
Fintech
Payment Systems
UX Design
Data Analytics
A/B Testing
Agile & Scrum
Cross-functional Leadership

Frequently Asked Questions

What does Sayan Maiti do?

Sayan Maiti is a Product Leader with 15+ years of experience leading product teams across mobility, e-commerce, fintech, and AI. He specializes in building 0-to-1 products and scaling them to millions of users. Currently, he leads Supply and Marketplace products at FREENOW (Lyft) across Europe.

Where does Sayan Maiti work?

Sayan currently works at FREENOW (acquired by Lyft) as Director of Product for Marketplace and Supply, leading products across 150+ European cities. Previously, he held leadership roles at Sixt, Swiggy, FreeCharge, and Snapdeal.

What is Sayan Maiti's background?

Sayan has worked across the USA, Europe, and India for 15+ years. He has led cross-functional teams of 50-100 people at major companies including FREENOW (Lyft), Sixt (where he achieved 40% self-service adoption and 4.7/5 CSAT), Swiggy (during their 10x growth phase), and FreeCharge (where he launched one of India's first UPI payment gateways). He holds degrees from IIM Indore and MNNIT.

What is Sayan Maiti's expertise?

Sayan specializes in product strategy, 0-to-1 product development, marketplace optimization, machine learning applications, team leadership, and go-to-market strategy. His domain expertise spans mobility, e-commerce, fintech, and AI products.

How to contact Sayan Maiti?

You can reach Sayan via email at sayan.comc@gmail.com or connect on LinkedIn at linkedin.com/in/sayanmaiti. He is based in Berlin, Germany.

Does Sayan Maiti share learnings about product management?

Yes, Sayan shares insights on product management, leadership, and technology on his Substack at sayanmaiti.substack.com. He also shares key learnings at sayanmaiti.com/learnings about building products, leading teams, and navigating the intersection of mobility, AI, and marketplaces.

Let's Connect

Interested in learning more about my work or discussing collaboration opportunities? I'm currently based in Berlin, Germany and would love to hear from you.